Good Is Bacterial, Great Is Viral

On this Independence Day, AIB (All India Bakchod) managed to do what our respective governments couldn’t do in decades. They made a video of Indians and Pakistanis talking to each other in an attempt to find why we hesitate to talk to each other. There is something about this video that convinces most that web videos hold the potential of conveying powerful messages on a range of emotive issues.
When it comes to marketing ideas, tapping trends or breaking stereotypes, a web video is a powerful medium. You relate to the topic. You like it. And you share it.

The video shared by the Facebook page of ‘Humans of Karachi, a community that follows the model of, ‘Humans of New York’ begins by asking Indians, "What comes to mind when you hear the word, 'Pakistan'?" Malala, Jihad, Ali Zafar, Coke Studio and terrorism were some of the answers. The makers of this video matched the profiles of those talking to each other, making the conversation interesting. It is endearing when a Pakistani Chelsea fan congratulates an Indian Arsenal fan. The video negotiates the uneasiness with the deftness of a narrative that is engaging. I am not sure how realistic the video is, but according to a comment, ‘it left a lump in the throat and a smile on the face'.

Read the entire article  on The Hoot.