Tangy Taglines

Picture Courtesy Wikipedia

Like names, taglines stick. Crisp and clear ones are the most adhesive.When I christened my blog Freebird, my idea was to soar beyond the constraints of deadlines and word limits. However, the name Freebird was suggested by my son who had higher things on mind – like the song FreeBird by American Rock band Lynyrd Skynyrd, which is one of the most-requested songs in the history of rock music.

Thereafter, a friend chimed in with an interesting suggestion, 'Alkaline – The basics'. I quite loved the idea inspired by my name. But like most parents who obey their children, I went ahead with Freebird.
The second, more difficult step was to coin a unique tagline. A true sentence. Something that worked in conjunction with my blog. Something that was memorable and witty.
Unlike professional blogs, taglines are not mandatory for personal blogs. Many bloggers stick with their blog name. Their blog name tells the story. Nevertheless, a catchy tagline helps. Such is the power of a memorable tagline that it becomes synonymous with the product.

Utterly Butterly Delicious, Just Do It, Connecting People, Thanda Matlab – Yes, you guessed it right.

Since the idea was to write and recharge my brain dead slapstick cells, I contemplated on Freebird: A Loose Cannon. But 'Loose Cannon' is Manas Chakraborty’s column in The Hindustan Times. Moreover, the tagline was not in conjunction with Freebird. Sometimes I wonder if there is anything from domain names to taglines that is not taken. As it happened, my search to fish out a perfect tagline led me to some interesting ones on the net.

Crisp and Clear

If you blog about technology or design, a crisp and clear tagline works well. For example, simple phrases like Gadget Guru, Venture Specialist, Copy writing Tips or A Social Media Guide are short but substantial. However, photography, food and travel blogs allow you to play with words - Eyes Travel Emotions Live, Eyes Like Shutter Mind Like Lens, Love Bites, Zen Habits and Life is Beautiful are short and sweet.

Clever and Whacky

You are witty. You know it. And you show it. But there is a danger of being too clever. It can fall flat with a section of readers. However, it is your blog and you have every right to play around with whatever fascinates you. Peddling with humor works well if you are young and phunny. For example: News for Nerds, Almost Worth It, Everyone Is Entitled to my Opinion, Theater of the Absurd or Because you are Ugly (Doubt if I'll ever read this blog).

Loaded and Powerful

Taglines that display verbal pyrotechnics go well with reputed professionals and intellectuals. They are like modern art. The creator leaves the ‘figuring-out’ process on the reader's intellect. For example: Cacophony Colonnade, A Joyous Alchemy, Snatched Vignettes.

Despite my dogged search, I was unable to coin that perfect tagline. It isn’t easy. Try defining yourself. It is like biting your own teeth. So digressing from the task at hand, I began relating following product taglines with celebrities. 

Rahul at Bedtime: Have I made it Large. (Royal Stag)

Modi Abroad:  Think Big (IMaX)

Media:  Gas and Beyond (Essar), Imagination at Work (GE)

Yogi A:  Stop @ Nothing (A Star)

Irrfan Khan: High Performance Delivered (Accenture)

Arnab: Prepare to get assaulted (Euro Innerwear)

Ranveer Singh: Born to Perform (Jaguar)

Raghuram Rajan: Yeh to Bada Toing Hai (Amul Macho)



Finally, a tagline that sums the nation's current mood has to be - Overwhelmed by a Relentless God.

Is there any tagline that defines your current state of mind?
Life’s Good ?
Good.
Happy Holidays.