Slogan Time

Fingers Crossed. Nations youth icon, who takes baby steps holding Diggys fingers has launched his election campaign in UP. Dimpled Baba’s slogan is, ‘Utho, Jaago, Badlo’. Eh? Funny him telling us! I thought we were supposed to say that to him – Utho, Jaago, Badlo.

After riding the ‘Jai Ho’ campaign in 2009, Congress realized that ‘Jai Ho’ will not work this time. But we can’t expect them to say, “Galti ho gayi maaf karo, Rahul ka raasta saaf karo.”

So the Congress slogan goes like this, “Ghar ki luti laaj ka, dum todti sans ka, patri se utre vikas ka, ab ek ek baat ka…..Jawab Hum Denge.”

Hello ji. When? Jawab kab doge?

And considering Madam's stony silence, Jawab kaun dega? Diggy? Thank you but no thank you. We do not want his pearls of wisdom. That reminds me of an interesting tweet. A signboard in a conference hall said – please keep your phone in Manmohan Singh mode.

The news is that Congress’s UP campaign will be handled by three agencies, Percept, Crayon and JWT. Why spend money on these agencies? Congress should have initiated an on-line campaign for slogans. Many jobless people like me would have happily obliged. Free of cost.
But can one do anything about creative bankruptcy in politics? Not to mention the intellectual and leadership bankruptcy. Since it is a ‘do or die’ campaign for Rahul, his guardians want to play safe. So they hired three professional agencies. Apart from Raj Babbar, who is giving creative inputs for the young scions war cry.



If others want free advice, let me take an imaginary leap here.

For the BSP however the slogan can be:
“Congress ki phat gayi. Maya behen dat gayi.”

Behenji can also say, “Tum mujhe tax do, mein tumhe haathi waale park doongi.”

The BJP however need not spend any money on campaigns. They can simply say:

“Darne ki kya baat hai, Anna hamare saath hai.”

If they really want a slogan then here it is.

“Jo UP mein aata hai, wo hi desh chalata hai’

Madam par nishana hai,

Rahul to bahana hai,

Maya ko bhagana hai,

Advani ko laana hai.”

The joke goes that when Congress says, “Hamare paas Sonia, hai, Power hai, Sibal Hai, Pranab hai…tumhaare paas kya hai?”

The BJP sniggers back, “Hamare paas Kejriwal hai.”

Oh, I completely forgot that Mulayam Singh ji is also in the fray. The pehelwaan is down but not out. He can negotiate a ministry in case of a hung parliament. And since vengeance has to be played, indignant Samajwaadi loyalists can say:

“Rahul Gandhi par Akhilesh Yadav bhari hai,

Amar Singh to chale gaye par Jaya Bachhan hamaari hai.”


The elections are three months away, but the excitement is palpable. The sad news for the voter is that they have to choose between the devil and the deep sea.

Utho, Jaago Badlo.

(The height of sycophancy:A slogan by A Congressman which was later withdrawn - Mata Bimaar, Mantrimandal lachaar, Rahul ji, netritva karo sweekar. Gosh...so much pressure on Baba)